This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.
In today’s newsletter: Google’s ad strength meter could push advertisers to adopt Google’s campaign preferences; Home Depot hosts an “InFront” to show off its RMN, Orange Apron Media; and the Privacy Sandbox rollout could do serious damage to the online ad industry.
Google announced a suite of updates to PMax that expand its generative AI creative capabilities, including auto-generated videos.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxxed Out Google will temporarily allow opt-outs for its search partner network, GSP, which serves ads for searches on non-Google sites, Adweek reports. Google is responding to a report last week by Adalytics, an ad tech auditing outfit. Adalytics demonstrated how Google advertisers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]
Machine learning tech is consuming open web ad budgets as big walled gardens consolidate media, data, tech and audiences inside their own fortresses.
Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance.
Hey! This is James Hercher, AdExchanger’s senior editor and commerce industry beat reporter. Welcome to the inaugural dispatch of AdExchanger’s Commerce Newsletter.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is a black box that uses automation to serve ads across the Google portfolio, and there’s no arguing that it’s a powerful tool. But PMax also invites tinfoil hat theories about how Google might be serving […]
The slow dismantling of cookie-based tech had its fingerprints all over our coverage in 2022 (if you’ll excuse the mixed metaphor). Data privacy supplied the drumbeat, from stories about clean rooms to new privacy-forward ad tech products to the rise of retail media (a data safe haven).
