ARCHIVE FOR:

Go Addressable

Daily News Roundup

The News In Europe Sues Google; Are IP Addresses Worth Saving?

BY AdExchanger// March 1st, 2024

In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.
Tagged in:
- AdInMo
- apple
- Axel Springer
- blockgraph
- CIMM
- comcast
- Comcast Advertising
- Essence Media
- Frank Slootman
- freewheel
- Geradin Partners
- Go Addressable
- google
- Google Ads
- Google network
- google search
- iHeartMedia
- Jon Watts
- LiveRamp
- Neeva
- rampup
- Refinery29
- Sarah van Mosel
- Schibsted Media
- SiriusxM
- Snowflake
- Sridhar Ramaswamy
- Stek
- Stitcher
- vice
Daily News Roundup

Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is Groceries

BY AdExchanger// November 30th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]
Tagged in:
- 2X
- Advantage+
- amazon
- amc networks
- Angela Girardin Cahill
- apple
- AppTrackingTransparency
- Bounteous
- brian wieser
- Christina Wein
- Dave Matthews
- freewheel
- G/O Media
- Go Addressable
- google
- Instacart
- Jerry Dischler
- Jezebel
- Kroger
- Mike Swartz
- NBCUniversal
- nielsen
- Nielsen ONE Ads
- Paramount+ Essential
- Paste Magazine
- Peacock
- Pixability
- PMax
- Roku
- Ronak Desai
- Ryan Heinig
- Sara Wallace
- Substack
- Vidhya Srinivasan
- Walmart Connect
Daily News Roundup

A New Industry Trade Org Is Born; Google Versus Publishers

BY AdExchanger// November 28th, 2023

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Addressable Say hello to yet another trade org that wants to address the current woes of TV advertising: Go Addressable. The industry initiative that TV and broadband distributors pushed is now a nonprofit organization, NextTV reports. Paramount is the first programmer to join […]
Tagged in: