rampup

In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.

The move to one-to-one advertising requires a tech and data overhaul that’s immensely challenging – even when marketers have clear goals and executive buy-in. Marketers from Nordstrom, Sears and Lowe’s articulated their ongoing transformations on Tuesday during panel discussions at LiveRamp’s annual RampUp conference in San Francisco. Sears Chief Digital and Marketing Analytics Officer Kerem […]

There have been some significant organizational shifts within Acxiom in recent years. While the company was mostly known as a seller of third-party data sets – at least, by lawmakers in Washington – or as a builder of large, complex databases, Acxiom now wants to be considered a data infrastructure provider. That is, it wants […]