Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.
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Daily News Roundup
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Robots.txt Can’t Fight Generative AI; Streamers On The Margins
Generative AI is breaking established internet etiquette to sate a bottomless appetite for training data. Also: The streaming wars continue.
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The SSP Shopping Spree; Disney Cuts Ad Prices To Make More Revenue
In today’s newsletter: SSPs lead the way on ad tech’s M&A resurgence; Disney rolls back CPMs to court more streaming ad demand; and why dating apps struggle to grow and monetize their audiences.
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Playing Palais Politics; Can X Win Back Big Brands – Or Anyone Else?
AI was a hot topic at Cannes Lions, while Elon Musk used the festival as a shot at redemption for X. Plus: Expect more crypto ads this year.
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The Point Of Being Relevant; Japan Sets Its Oversight On Apple And Google
In today’s newsletter: Amazon’s argument that advertisers should trust optimization algorithms over alternative IDs; Japan passes an app store antitrust law targeting Apple and Google; and Google Ads ends support for credit card payments.
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The Ad Spend Tea Lives; Can AI Generate A Good Idea?
MAGNA raised its global ad spend forecast, predicting 10% growth this year to $927 billion. Plus: TikTok homes in on AI-generated creative.
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The Parade Of Performance Pluses; YouTube And Netflix Battle It Out
In today’s newsletter: Pinterest launches an ad optimization solution with familiar-sounding name; consumers can’t live without YouTube; and ad tech leaders try out trade journalism.
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Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy
In today’s newsletter: What the surge in political ad spend on CTV looks like for the end user; Mars Wrigley tries to make gum stick online; and Google neglects Fitbit after mining it for data.
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Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground
Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.
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French Game Developer Acquires BeReal; Food Delivery Is Driving Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. BeReal Gets Real French photo-sharing app BeReal was a sensation in 2021 and 2022. But even when its organic growth was through the roof, the app – which is free to use and has no ads – faced the question of how it would eventually […]
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The News Is Losing, What’s New?; CTV And Retail Media Are All The Rage
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Pub Trawl With generative AI tech, publishers are speeding through decades’ worth of web monetization cycles, which is a fancy way to say publishers are making the same mistakes. Last month, Jessica Lessin, founder and CEO of The Information, published a column for […]
Must Read
Inside The Fall Of Oracle’s Advertising Business
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut down its advertising division. What’s behind the ignominious end of Oracle Advertising?
Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon
If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.
Platforms Are Autogenerating Creative – And It’s Going To Be Terrible
This week, we’re diving into the most important thing in advertising – the actual creative – and how major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation.
Disney Expands Its Audience Graph And Clean Room Tech Beyond The US
Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.
Advertible Makes Its Case To SSPs For Running Native Channel Extensions
Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.
Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.