Commerce Media

Academy Sports and Outdoors, a sporting goods chain founded in 1938, is trying to get trendy.

Incrementality is a retail media term for attribution. It’s the attempt to measure the actual contribution of advertising to a business’ bottom line. But in a market where everything old is new and everything new has been done a thousand times, it’s important to focus on other kinds of incremental gains.

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.

Commerce media is now among the fastest-growing areas of the ad industry. At the start of 2024, AdExchanger partnered with Fluent to survey more than 150 decision-makers from leading brands, agencies, and publishers serving a range of industry sectors. The results of that survey are part of a new report that provides key insights, including […]

Advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth in Q4, powered by 9% growth in display.

MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how to get things in a physical shopping cart.

There are signs of soft consumer spending this holiday season, and retailers and big online marketplaces are pushing harder than ever to bring down prices and promote discounts.

On Monday, Omnicom entered the ecommerce marketplace services space in a big way with an $835 million deal to buy Flywheel Digital.