Online Advertising

TransUnion is proposing advertisers target what it calls the “movable middles,” or category buyers who are not loyal to a particular brand.

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

It’s been a tough couple of years for people working in media and marketing, including mass layoffs and uncertainty about the future of ad tech. But while these changes have been difficult for those involved, they’ve also created fertile territory for individual consultants with in-demand expertise.

Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.

The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.”

For companies testing the Chrome Privacy Sandbox, another delay was starting to feel inevitable, even before Google shifted its deprecation deadline.

By next year, Google will have three separate business lines – Search, YouTube and Cloud – with an annual run rate to generate at least $100 billion, CEO Sundar Pichai told investors.

If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅

We asked the experts what marketers and media buyers should do to prepare for a possible ban of TikTok in the US.