removing third-party cookies

Musings on the Chrome Privacy Sandbox consent pop-up after experiencing one in the wild in Europe. Do people know what they’re opting into?

If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average.

Signal loss is real, but don’t write an elegy for data management platforms just yet, says Andy Monfried, CEO and founder of Lotame, which turned 18 this year. Also in this episode: Lotame’s reinvention of itself as a data collaboration platform.

Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Now, according to Google, there are hundreds.

What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.

If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

We caught up with IAB Tech Lab CEO Tony Katsur in the wake of a new bombshell report that claims the Chrome Privacy Sandbox is not fit for purpose.

In short, does the Privacy Sandbox work? In the Tech Lab’s view: No. But whether these APIs work or not is a deceptively slippery question, because it depends on your definition of “work.”