gdpr

Musings on the Chrome Privacy Sandbox consent pop-up after experiencing one in the wild in Europe. Do people know what they’re opting into?

Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties.

There are other motivating factors for crossing the LUMAscape, besides increased efficiency and less ad fraud. These businesses are trying to position themselves to win in a transformative era that will make or break many ad tech companies.

In today’s newsletter: Google’s new generative AI image tool within its campaign planning product has some major limitations; Grindr faces a class-action claim over its data-sharing practices; and Snap snaps up political ads.

To help bridge the disconnect between SMBs and media platforms, Media Disco recently launched its self-serve ad-buying platform.

There’s a lot more good than bad in Google’s Privacy Sandbox. Here’s why some of the current criticisms around the cookie alternative don’t hold water.

Reddit generates “substantially” all of its revenue through advertising, and its S-1 filing reveals its strategy for licensing data and becoming “the leader in contextual advertising.”

Do people hate ads? No, according to Vegard Johnsen, eyeo’s chief product officer. What they don’t like, he says, is not being treated with respect.

The anonymous alphanumeric string made and lost fortunes in its short but eventful life. It was best-known for something it wasn’t actually designed to do: targeting ads.

Crisis is often fertile ground for change. And boy, the marketing world is in desperate need of change.