Hana Yoo is a senior editor at AdExchanger. Driven by a love for storytelling and language, she comes to AdExchanger with more than a decade of experience as an editor, writer, and content strategist. Hana has worked in a variety of industries on a diverse range of projects, from magazines and online college course materials to e-commerce and B2B content. You can reach her at [email protected].
Leaf, a UK-based challenger brand in the laundry space, doubled its sales by using AdSapiens, an automated creative optimization platform from digital advertising firm Adludio.
AdGPT, a startup that uses AI to automatically create hundreds of ads across Facebook, Instagram, Taboola, Outbrain, Google, LinkedIn and X, came out of stealth mode on Wednesday.
Digital media agency Hotspex Media’s emotional contextual tool, Reticle AI, analyzes the emotions an ad is trying to evoke and the context of where the ad might show up to find congruent ad placements.
US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday.
In March, Shirli Zelcer stepped in to lead Dentsu’s new data and technology group as the agency holding company’s first chief data and technology officer.
Last year, eyeo partnered with a university student initiative in Munich to have students find new approaches to using AI in the company’s online ad filtering.
AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.
To help bridge the disconnect between SMBs and media platforms, Media Disco recently launched its self-serve ad-buying platform.
DCO has been around for a long time, but it’s still popular with marketers. And although upcoming signal loss may challenge all the ways advertisers can optimize their ads, creative remains a key lever that brands can pull to improve performance.
Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.
