misinformation

AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.

Coming off of a strong 2023, DoubleVerify is betting that its products for social media will fuel its revenue growth for years to come.

It’s not that brands don’t care about supporting the news and good journalism. But an overreliance on keyword blocklists has made it seem that way, says Zefr CEO Rich Raddon on this week’s episode of AdExchanger Talks.

Advertisers that shun legit news sites for fear of blowback from consumers should think twice – people are smarter than they think, says Vanessa Otero, CEO of Ad Fontes Media, a startup that rates the news for bias and reliability.

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Why is there so much misinformation circulating online? Because, unfortunately, “it’s a great business,” says L. Gordon Crovitz, co-founder of NewsGuard, which estimates that advertisers are funneling as much as $2.6 billion a year programmatically to misinformation websites.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Better Safe Than Sorry  Brands are nervous about misinformation, especially as generative AI tools make it relatively easy to create convincing fake images, audio files and videos. General Mills is teaming up with verification company Zefr to measure misinformation around its social media […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Being called an “ad network” is a major slur for ad tech companies. It implies arbitrage and obfuscation. The Trade Desk and Google butted heads in 2019 over the designation of Google’s exchange bidding (now called Open Bidding) as […]

When the time comes to take up arms, the best weapons – or tools – are the ones you’re most familiar with. And in Ukraine, advertising is becoming a weapon of choice wielded against misinformation, explains MGID CEO Sergii Denisenko. He joins the podcast from western Ukraine to report on the situation, and how the ad community can help. Also in this episode: Black creators weigh in on equitable (and not so equitable) payment for influencers.

An Axe To Grindr Norway’s data protection authority (DPA) fined Grindr $7 million for GDPR violations. The Norwegian watchdog says Grindr passed data to third parties without consent, and that it shared data on sexual orientation, which is prohibited regardless. The full text is worth reading.  Grindr, an LGBTQ dating app, objected on the grounds […]