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Anthony Vargas

PODCAST: The Big Story

Bot Or Not?

BY Hana Yoo// March 29th, 2024

Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.
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PODCAST: The Big Story

The Big Story: New Beginnings

BY Hana Yoo// August 11th, 2023

Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you by National CineMedia.
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- Alyssa Boyle
- Anthony Vargas
- Big Village
- Cadent
- doubleverify
- EMX
- featured
- Lee Equity Partners
- Lumen
- National CineMedia
- NCM
- Novacap
- Scibids
- Statista
PODCAST: The Big Story

The Big Story: We’re Going On A Treasure Hunt

BY Hana Yoo// August 4th, 2023

Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song.
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- acquisition
- Anthony Vargas
- double verify
- DSP
- DV
- featured
- FIFA Women’s World Cup
- google
- Honda
- james hercher
- Saul Goodman
- Scibids
- youtube
- YouTube TV