Bosko Milekic

There’s a lot more good than bad in Google’s Privacy Sandbox. Here’s why some of the current criticisms around the cookie alternative don’t hold water.

Although Optable participated in the W3C Privacy Sandbox working groups and has been testing Sandbox API integrations for the past eight months, its early access program represents its first foray into running real campaigns.

Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.

The question “How do you define a data clean room?” no longer has a subjective answer.

Optable is latest company to partner with The Trade Desk via UID2. The integration is in closed beta and set to go live for all Optable customers in Q4. Like InfoSum, Amazon Web Services, Snowflake and Acxiom and Kinesso (both owned by IPG), Optable will be what’s known as a closed or private UID2 operator.

Privacy tech is booming. As of December, there were 230 privacy and security companies listed on Crunchbase – up from 207 in April. Two such startups are Qonsent, a data privacy platform that raised its $5 million seed round on Wednesday and Optable, a clean room and data collaboration platform that released a differential privacy feature this week.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bosko Milekic, co-founder and vice president of technology at AdGear. After scoring space for your client’s ad on a few premium websites, the reports rolling through your demand-side platform show […]