Mozilla Firefox

There’s a lot more good than bad in Google’s Privacy Sandbox. Here’s why some of the current criticisms around the cookie alternative don’t hold water.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Grave Robbers Caity Weaver, a New York Times Magazine writer, shined a light on a gross and morbid open web practice – death-related news as an online advertising funnel.  Weaver paid $900 to publish an obituary for her mother in her local paper. […]

The Last Place You Search ​​Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this year. That’s up from roughly $465 million last year and around the same the year before. Where’s the money coming from? Historically, Mozilla’s revenue has been very reliant on its Google search licensing deal […]

Although privacy and online advertising are often framed as mortal enemies – or at least mutually exclusive – it doesn’t have to be the case, says Lindsey Shepard, CMO of Mozilla, maker of the Firefox browser. “The advertising ecosystem online is fundamentally broken right now – I believe that,” says Shepard (although, you can call her “Shep”). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with […]

Developers, mark your calendars for, eh, “early spring.” That’s when Apple will start requiring apps and advertisers to get permission before they can use the IDFA for tracking and ad targeting. After leaving developers on tenterhooks for months, Apple finally shared its broad timeline for AppTrackingTransparency (ATT) implementation in a blog post on Thursday, which […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete […]

In October, Mozilla, the nonprofit organization behind the Firefox browser, launched a marketing campaign to “unfck the internet,” because, well, the system is a little “fcked up,” said Lindsey Shepard, Mozilla’s CMO. “People are constantly being inundated with messages about complex topics, from data breaches to hacking, and a lot of big tech companies are […]

Transparency, notice and choice are good for privacy, right? Not if people are overloaded with too much information, according to Firefox, which released a Ghostery-like tool on Tuesday as part of Firefox 70 that shows users how many trackers are tracking them. Overdoing it on transparency actually creates opacity that puts the onus on users […]

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came across a reference to the […]