Gucci

In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.

Crisis is often fertile ground for change. And boy, the marketing world is in desperate need of change.

While most luxury brands take themselves quite seriously, Gucci likes to have a little fun, especially with its marketing. “We’re a brand that puts great emphasis on joy and optimism,” said Robert Triefus, EVP and CMO at Gucci for more than a decade. “We’ve put creativity at the center of everything we do since we […]