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Rick Erwin

Daily News Roundup

Sharing Isn’t Always Caring; Will Apple Pass The Private Relay Baton?

BY AdExchanger// April 11th, 2024

In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.
Tagged in:
- acxiom
- Adstra
- ALC
- alphabet
- American List Counsel
- Android Privacy Sandbox
- apple
- chad engelgau
- Chipotle
- epsilon
- Eric Seufert
- experian
- google
- Gucci
- iCloud Private Relay
- ipg
- Kinesso
- Meta
- Motion Picture Association
- NFL
- Nike
- Portal Ads
- pubmatic
- Rick Erwin
- Roblox
- TelevisaUnivision
- TikTok
- TransUnion
- Verisk
- wwdc
- X
- yahoo
Data

Data Companies Navigate The Tension Between Giving Stuff Away For Free During COVID-19 – And Being Accused Of Opportunism

BY Allison Schiff// March 24th, 2020

Companies are in the giving spirit in the age of coronavirus. Data companies are giving their data away for free, service providers are waiving their fees, ed tech companies are providing free access to their platforms, publishers are taking down their paywalls. The impulse is usually genuine. The challenge is spreading the word so people […]
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Data

Meet ALC, The Data Broker You Probably Didn’t Know Existed (Yet)

BY Allison Schiff// June 28th, 2019

ALC may be one of the biggest first-party data companies you’ve never heard of – but that’s about to change. Founded in 1978 as the American List Counsel, ALC started life as a provider of data services to direct marketers, which back then primarily meant developing customized consumer data files to support postal campaigns. But […]
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