PilotDesk offers AI- and machine-learning-based workflow software for ad buyers and sellers. These solutions are based on the company’s experience with how ad servers like SpringServe function.
Future believes its new monetization offering can succeed where other publishers have struggled with selling ad tech and consulting to third-parties.
Publishers looking to maximize their yield need to think more like buyers. With that goal in mind, Rubicon Project unveiled Ad Engine on Thursday, a beta feature running in its Seller Cloud with NewsCorp as a launch partner. Although Rubicon hasn’t released an official date for when the product will made made generally available, Josh […]
It’s been a little over a year since Anthony Katsur joined sell-side pricing and inventory manager Maxifier as COO from demand side platform MediaMath, and the former DoubleClick executive is moving up to the CEO seat. He replaces Jonathon Shaevitz, who steps down from the post just two years shy of taking it. The move […]
Jonathan Shaevitz is CEO of Maxifier, an online advertising technology company, and recently spoke to AdExchanger. His company provides yield management solutions for sell-side companies and recently announced Economic Router which Shaevitz says provides a holistic look across guaranteed and non-guaranteed display media. Read the release. AdExchanger: Do you consider yourselves a sell‑side platform (SSP)? […]
In November, Guardian announced a partnership with Operative where Guardian’s “print and digital media businesses, including guardian.co.uk, as well as The Guardian and The Observer newspapers, will all be running from the same platform – Operative.One – in the first half of 2012.” Read the release. Andy Beale, Technology Director at Guardian News and Media, […]
Anthony Katsur, whose experience ranges from VP of Engineering at DoubleClick to his most recent role at demand-side platform MediaMath where he spent two years as the company’s General Manager. Today, Katsur is announcing that he’s joining publisher optimization firm Maxifier where he will become the company’s COO. In an interview with AdExchanger.com, Katsur indicated […]
Publisher yield optimization company, PubMatic, announced a $7.5 million Series C investment round led by existing investor Helion Venture Partners. Read the release. CEO Rajeev Goel discussed the funding and plans for the company. AdExchanger.com: Can you talk a bit more about how your platform will manage both direct and non-guaranteed inventory? Why the move […]
The Rubicon Project announced that it will be launching real-time bidding functionality to a limited group of demand-side partners in addition to providing controls to Rubicon Project publishers. Read the release. Rubicon Project’s VP of Marketing Kara Weber discussed the news and its implications. AdExchanger.com: When will the beta begin with your demand-side partners and […]
