SuperAwesome CEO Kate O’Loughlin discusses how contextual targeting makes it less risky for brands to market to kids and teens, and whether advertiser priorities for reaching young consumers are shifting after years of metaverse hype.
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys.
Reddit generates “substantially” all of its revenue through advertising, and its S-1 filing reveals its strategy for licensing data and becoming “the leader in contextual advertising.”
Contextual targeting today is way more advanced than what was available a decade ago. So, what could the FTC’s COPPA Rule proposal mean for contextual advertising to kids?
This summer, after looking into how advertising works on YouTube, ad tech research firm Adalytics released two reports in quick succession that struck a nerve with advertisers and media buyers. Google’s Dan Taylor weighs in on the debate.
Of course, the misappropriation of a publisher’s audience data would be unethical. But this is not what contextual providers do.
Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rules Of The Game In September 2021, Google Ads switched from last-click attribution as its default measurement mode to “data-driven attribution.” The latter is Google’s term for modeled attribution without preset rules, like that a brand’s first ad exposure or the last click […]
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories. So why bother?
