Digital TV and Video

Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports.

Loop Media is squarely focused on monetizing out-of-home streaming in public venues such as bars and restaurants. But it takes legwork to convince advertisers to give “sorta CTV” a try.

Vevo, a joint venture co-owned by Universal Music Group and Sony Music Entertainment, is prioritizing monetization through streaming distribution by getting its TV channels onto more platforms beyond YouTube.

The Southern California and San Diego Toyota Dealers Associations took interactive video ads from PadSquad for a test drive, using them in video spots for the 2023 Toyota bZ4X, an electric SUV.

Broadcasters are now using a cross-platform planning tool within Nexxen (formerly Tremor International) to simultaneously activate the linear and digital aspects of their campaigns.

LATV started as an LA-based cable network for music and culture in 2007. But to effectively reach its audience of younger, bicultural American Latinx people – and generate advertiser demand – it became clear that digital had to be a priority.

Paramount and Omnicom Media Group unveil a pilot test transacting on VideoAmp using the data activation platform Mediaocean to automate linear TV buys based on something other than traditional demos.

TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome model to emphasize its confidence in CTV ads leading to conversions.

Instreamatic releases a product for connected TV that generates multiple audio variations for the same creative.

Disney+ continues to shed subscribers, but the entertainment giant is placing its bets on advertising to help it achieve streaming profitability.