Disney’s Upfront Spotlights ESPN And Hulu
During Disney’s upfront event on Tuesday, just hours after Amazon’s, the Mouse House couldn’t hold back on pitching its content and advertising prowess. Sports was a big highlight.
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Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off
Disney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports media.
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Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus
In today’s newsletter: Shoppable TV needs a better reason to exist; Disney+ will roll out password-sharing bans worldwide this summer; and “Bluey” is a huge hit, but Disney doesn’t make much from it.
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Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.
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Disney Bets On Bundling And Sports To Score Profitability
Disney is starting off the year with subscriber losses. But the Mouse House says it’s all part of the plan.
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When AAA Is The New Three-Letter Acronym; A Bundle Of Exhaustion
Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […]
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Programmers Recover (Some) Streaming Growth, And TV Bundles Are Back In Style
TV programmers have been fighting against macroeconomic constraints and the Hollywood writers’ and actors’ strikes, both of which reduced ad revenue growth over the course of this year. Now, programmers are starting to recover some of their losses.
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Disney Adds 2 Million Ad-Supported Subscribers (For A Grand Total Of 5 Million)
Disney+ added nearly 7 million subscribers last quarter, and, of those, about 2 million new sign-ups were for the streamer’s year-old ad-supported tier. Currently, Disney+ with ads has 5.2 million subscribers.
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Disney Might Sell ABC; X Turns To Google For More Programmatic Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up For Sale Disney is considering selling ABC and its eight local stations. Nexstar Media Group is a possible buyer, Bloomberg reports. Disney CEO Bob Iger recently said he’s open to selling some of the company’s TV networks. Linear is a loss leader […]
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Publishers Block ChatGPT’s Content Crawlers; AI Accelerates Ad Fraud
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Begun, The Clone War Has The robots are taking over, and publishers are fighting back. A growing list of media outlets are attempting to stop AI bots from copying their content, CNN reports. Last week, The New York Times, Reuters and CNN led […]
