How Streamers Respond To Mounting Pressure From Buyers And Investors
It’s been a busy week in CTV and streaming, with Google kicking off NewFronts, Paramount ousting its CEO and the IAB projecting social video will outpace CTV in 2024.
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Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side
Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.
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Rich Greenfield Has A Message For Streaming Platforms: Spend Way More Time Thinking About Time Spent
Why are there so many loss-leading streaming services? Blame it on Bob Iger, says LightShed’s Rich Greenfield.
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Price Drops Are Part Of The Streaming Profitability Picture
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.
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Chrome’s Deprecation Trial – No Ad Tech Allowed; Streamers Shed More Content
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trial And Error Here’s a mouthful: The Google Chrome team has announced a “deprecation trial” so some third-party vendors can retain legacy services that depend on third-party cookies when cookie deprecation happens next year. What does that mean in layman’s terms? Vendors can continue […]
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Why This New Streaming Service Is Optimistic About Its Future
While it might feel a little late in the game for a brand-new streaming service to hit the ground running – especially as big-name streaming platforms struggle to grow subscriptions and ad revenue – free services have an easier time gaining traction.
