Pandora can match the email addresses of its logged-in users to UID2 tokens, which can then be passed through AdsWizz, The Trade Desk and other ad platforms that integrate with UID2.
In today’s newsletter: Pinterest launches an ad optimization solution with familiar-sounding name; consumers can’t live without YouTube; and ad tech leaders try out trade journalism.
In today’s newsletter: Why Apple’s SKAdNetwork 4.0 is a bust; advertisers are irked by Google’s optimization-driven demand for different creative formats; The Trade Desk releases a baffling list of top 100 publishers.
Big streamers aren’t joining the JIC, which could spell trouble for the broadcaster-backed organization; Spotify raises prices again; Chase gets into retail media.
On Tuesday, iHeartMedia-owned Triton Digital acquired AI brand safety and suitability startup Sounder in a bid to improve its programmatic chops.
In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?
IPG struggled in 2023 as tech clients slashed their ad spend and its digital agencies underperformed.
if programmatic audio keeps chugging along in its growth, it could make up a sizable share of audio in a few years’ time.
Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […]
