Pandora can match the email addresses of its logged-in users to UID2 tokens, which can then be passed through AdsWizz, The Trade Desk and other ad platforms that integrate with UID2.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]
Bacardi sees a big branding opportunity in digital audio. The rum brand turned to SoundCloud to launch an experiential activation with electronic music trio Major Lazer as part of an ongoing campaign that centers on music and dance. Starting Tuesday, artists from the US, the Bahamas and Puerto Rico can upload Bacardi-inspired tracks to SoundCloud […]
It’s been a tough year for SoundCloud. In July, the music streaming and discovery platform cut 40% of its workforce, or 173 employees, to keep the company afloat – for just another quarter. The company has long faced battles with music rights holders, an expensive problem that makes the streaming business tough to monetize. SoundCloud, […]
Video branding and YouTube rights management platform Zefr – the brainchild of entrepreneur Rich Raddon, who sold the streaming video company he co-founded, Movieclips, to Comcast’s Fandango last year – is setting its sights on audio app SoundCloud. “SoundCloud is now partnering with us to understand the fan activity that’s going on on the platform,” […]
