Pandora can match the email addresses of its logged-in users to UID2 tokens, which can then be passed through AdsWizz, The Trade Desk and other ad platforms that integrate with UID2.
The mobile web version of Wordle now features interstitial video and display ads that will run after a user clicks “Play” and before the game loads on their screen. The move is part of a broader initiative to expand ad offerings across the company’s portfolio.
Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here. […]
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Read the first story (“2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud“) and […]
More than half of bookings at Motel 6 happen on the same day as arrival. That means most of the budget hotel chain’s customers are on the road when they make their decision to stay the night, so the booking experience has to be as frictionless as possible, said Jeff Thomas, director of ecommerce and […]
The web gets surfed and apps get downloaded. That’s the way it generally works. But Android Instant Apps – the ability to stream apps without having to install them – changes the math on that equation. Google trotted out its new app regime at its I/O developers conference on Wednesday amongst other flashier fare – everything from […]
The debate over which will prevail – native apps or the mobile web – is moot. The question, rather, is not which will win, but when the two will merge into a more fluid system centered on content and discoverability, rather than friction and discrete downloads. “We’re going to see less disparity between the mobile web […]
Native app or mobile web? The debate continues – but the answer isn’t necessarily black-and-white. “Big branded publishers need an app – but they also need a definitive mobile web strategy,” said Daniel Meehan, founder and CEO of PadSquad, a mobile publishing company that specializes in mobilizing content for its network of mid-tier independent publishers like […]
Mobile and video ad spend are rising and, while North America is the leader in ad spend, Europe is catching up, according to quarterly reports from ad exchanges Turn and Smaato. Increased competition for inventory continued to drive up effective cost per thousand impression (eCPM) rates across channels, reported Turn. Social media eCPM rose 64%, […]
Who will win the mobile race – native or Web apps? Mobile game publisher and distributor TreSensa is betting on the latter. The New York City-based startup, which is behind games like Mad Cab and Scooby-Doo and the Race to WrestleMania, raised $2 million last month, bringing its funding total to $3.5 million. Its clients include […]
