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Daily News Roundup

Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?

BY AdExchanger// March 5th, 2024

In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
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- Abbie Reichner
- Advantage+
- amplified intelligence
- Android
- Anthony Capano
- apple
- bing ads
- Blackberry
- Chrome
- Chrome privacy sandbox
- CTV
- Dare Obasanjo
- David Kostman
- DSP
- Facebok
- google
- instagram
- Jeff Lucas
- JUV Consulting
- Meta
- microsoft
- NBCUniversal
- outbrain
- Performance Max
- publicis
- pubmatic
- reddit
- Spotify
- Threads
- TikTok
- Trey Titone
- Tubi
- UTA
- WhatsApp
- Yaron Galai
Measurement

Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard

BY Anthony Vargas// February 22nd, 2024

The results of Haleon’s recent test of Adelaide’s attention scoring solution within Amazon’s DSP could strengthen the case that low-attention inventory isn’t worth buying.
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