Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin
To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham’s Laura Martin.
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Haleon Says Attention Is A Good Measure Of Media Quality, But It’s Too Soon To Make It A Buying Standard
The results of Haleon’s recent test of Adelaide’s attention scoring solution within Amazon’s DSP could strengthen the case that low-attention inventory isn’t worth buying.
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Retargeting Is The Next Phase Of CTV Performance
Recent conversations in the connected TV industry make much ado about performance. But what does it really mean for CTV to be a “performance channel”?
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Roku And Unity Want To Prove CTV Is A Performance Channel
Roku announced a new partnership with Unity to help gaming and mobile app developers add CTV to their user acquisition campaigns by giving them performance marketing attribution for streaming.
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How Rumpl Uses CTV To Bring New Customers Into Its Fold
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience.
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TvScientific To Charge Advertisers Only If A Campaign’s Desired Outcome Happens
TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, the CTV ad platform unveiled a cost-per-outcome model to emphasize its confidence in CTV ads leading to conversions.
