Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies
In today’s newsletter: Why Apple’s SKAdNetwork 4.0 is a bust; advertisers are irked by Google’s optimization-driven demand for different creative formats; The Trade Desk releases a baffling list of top 100 publishers.
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- Apple AppTrackingTransparency
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- Danny Weisman
- Disney
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- ESPN
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- Meta
- Meta Advantage+ Shopping Campaigns
- Mobile measurement
- National Geographic
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- pandora
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- Spotify
- The Australian
- The Guardian
- the roku channel
- the trade desk
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