Streaming, Politics Star In Magna 2024 US Ad Forecast
The US ad market is set to grow this year, according to a Magna forecast released Thursday. Streaming and political advertising play outsized roles in that growth.
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The TCF Is Under Fire – But When Is It Not?; A Fingerprint By Any Other Name
In today’s newsletter: IAB Europe’s Transparency & Consent Framework operates under threat; DSPs frown upon ID bridging; and Google Ads is getting into marketing mix modeling.
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OPINION: Data-Driven ThinkingAI, Antitrust Or Advertisers: What Will Bring Google Down?
The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?
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Uber, Roblox And The Gray Lady Walk Into A Bar; Give TV A Sporting Chance
In today’s newsletter: Uber, the New York Times and Roblox all have ads businesses, but in different flavors; Disney, Fox and Warner Bros. Discovery plan to launch a sports streaming service; and Amazon gets introspective in response to competition from Temu, Shein and TikTok.
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Netflix Already Won The Streaming Race; Can AI Help With That?
In today’s newsletter: Netflix is the only profitable streaming service; Meta’s automated support software frustrates advertisers; and the US Consumer Product Safety Commission may designate Amazon a “distributor of goods.”
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- Alison Levin
- amazon
- Amazon Prime
- apple
- Apple TV
- Band of Brothers
- black friday
- Disney
- Eric Seufert
- Hacks
- HBO
- Jay Askinasi
- max
- Meta
- NBCUniversal
- netflix
- NP Digital
- Parks and Recreation
- Peacock
- Prime Day
- REBL House
- Roku
- Sex and the City
- Six Feet Under
- Target
- The Office
- TikTok
- True Blood
- US Consumer Product Safety Commission
- Warner Bros Discovery
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Disney Touts Its Clean Room Chops; Old Hollywood Can’t Work New Media
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin Luther King Jr. Day. Our daily news roundup will return on Tues., Jan. 16. The Clean Slate Disney has been talking up its data clean room at CES. It now has 140 demand customers, and […]
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First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
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- Bertrand Fraboulet
- CTV
- David MacDonald
- DTC
- Elizabeth Marsten
- epsilon
- first-party data
- groupm
- havas
- Havas Market
- Havas Media Network
- Horizon Media
- ipg
- Jeriad Zoghby
- Kalamazoo
- Kroger
- Mara Greenwald
- Michigan
- Mirakl
- NFL’s Thursday Night Football
- Night Market
- Publicis Commerce
- Publicis Groupe
- Retail Media
- retail media network
- RMN
- Samantha Bukowski
- Target
- The Grand Tour
- The Lord of the Rings: The Rings of Power
- The Marvelous Mrs. Maisel
- Tinuiti
- Walmart
- WPP
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Retail Data Isn’t A Consolation Prize For Cookie Loss. It’s The Future
As third-party cookies disappear, advertisers can rely on retail data to target consumers, said The Trade Desk’s Ben Sylvan at Night Market’s eCommFronts event in New York City last week.
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A Recipe To Cut SEO Crap; Who Dedupes The Dedupers?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook The Books Google is warning recipe bloggers to post pertinent information (which is to say, the ingredients and recipe) in visible, accessible parts of their site or risk being down-ranked in search results. “To me, this seems like some sort of warning […]
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How Nespresso Courts Coffee Connoisseurs, Particularly Gen Z
Jessica Padula describes how Nespresso attracts Gen Z customers who are “obsessed with coffee” via brand events, a strong CRM program and Reddit.
