TTD

E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk’s single sign-on product for user authentication.

The Trade Desk is focusing beyond the overall “open internet” and on what CEO Jeff Green calls the “premium internet.”

“I know you’re going to ask me specifically about Privacy Sandbox, because nearly everyone else does,” The Trade Desk CEO Jeff Green said on the company’s Q4 earnings call.

There are no new DSPs out there. Nobody’s investing in the category. Google, Amazon and The Trade Desk won, and there’s no point trying to become another omnichannel DSP for everything. That isn’t true, mind you.

Last quarter, The Trade Desk reported revenue growth of 25% YOY at $493 million and profit up from $16 million in Q3 2022 to $39 million this year. But the good topline results were washed out as investors reacted to The Trade Desk’s pessimistic guidance for Q4.

As third-party cookies disappear, advertisers can rely on retail data to target consumers, said The Trade Desk’s Ben Sylvan at Night Market’s eCommFronts event in New York City last week.

Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on what they watch and the political campaigns they’ve already seen.

Snowflake, The Trade Desk and Narrative are going to market with a new cloud-based data marketplace approach.

The Trade Desk continued its run of growth, reporting Q2 total revenue of $464 million, a 23% jump from last year.

While other ad platforms, including Google and Meta, saw spend declines, The Trade Desk beat the ad market again by growing 24% year over year in Q4.