E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk’s OpenPass
E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk’s single sign-on product for user authentication.
E.W. Scripps becomes the first CTV publisher to adopt OpenPass, The Trade Desk’s single sign-on product for user authentication.
In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national media […]
Once, E.W. Scripps was a newspaper company. Now it’s a digital media, broadcast TV, over-the-top (OTT) and podcasting company. Along the way, it shed its newspapers, which are now part of Journal Communications, and its cable channels, spun off in 2008 into Scripps Networks Interactive. It also has been acquisitive. E.W. Scripps expanded into podcasting […]