PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO
PubMatic has its supply-path optimization initiative, its strategy to introduce direct deals for CTV and online video, to thank for its quarterly revenue growth.
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Steve Pantelick
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Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9%
Advertisers are turning the spigot back on. And PubMatic’s investments are paying off. The SSP reported 14% year over year revenue growth in Q4, powered by 9% growth in display.
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PubMatic Is Building For The Day Advertising Demand Takes Off Again
With last year’s lingering slide in ad spend, PubMatic sees itself playing the long game by innovating in CTV and retail media, leaning into the SPO trend and adopting cookieless tech.
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Q2: PubMatic Licks Its Wounds As Growth Remains Flat
PubMatic reported meager YOY revenue growth in Q2, up just a smidge to $63.3 million from $63 million in Q2 of last year.
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As SSPs Shut Down, PubMatic Details Plans To Grow Market Share
In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market.
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PubMatic: Display Spending Was Down In Q3, But CTV Keeps On Growing
PubMatic’s total Q3 revenue grew 11% to $64.5 million despite an industry-wide downturn, but the company doesn’t have high hopes for the rest of the year. It expects that ad spend will continue to trend down in Q4. But although spending is decelerating due to recession fears, PubMatic is planning to capitalize on the eventual rebound by focusing on video, retail media and particularly CTV, which continues to grow.
