CreativeX

One way to get a handle on your brand creative is to, well, grade your homework, according to Anne Stilling, Vodafone’s global director of brands and media.

CreativeX will use the funds to broaden its offering beyond its current focus on providing feedback on social media creatives. The company will also launch new measurement capabilities, including solutions for rating a campaign’s accessibility and sustainability. And by upgrading its API, marketers can integrate creative data into their existing data lakes more easily.

Many brands have made commitments to do better in how they portray BIPOC and women in their advertising messages. To equip advertisers with the technology they need to measure how often women and BIPOC are depicted in their ads, and in what context, the creative analytics company CreativeX collaborated with the Geena Davis Institute on […]