Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Experian Enters The Third-Party Data Onboarding Business
Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.
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Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier
Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.
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Marketecture Buys AdTechGod (No, Really)
Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.
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Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs
This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.
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Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe
It’s been a tough couple of years for people working in media and marketing, including mass layoffs and uncertainty about the future of ad tech. But while these changes have been difficult for those involved, they’ve also created fertile territory for individual consultants with in-demand expertise.
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Why Regional Grocery Chains Are Buying Into Co-Ops
A growing number of retail media networks are partnering with ad tech intermediaries and each other to manufacture national scale. And you can add regional grocery chains Wegmans and Giant Eagle to that list.
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Forget ROAS? The New Retail Metrics Game
Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to happen, it must come from within.
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PODCAST: The Big Story‘Incrementality’ Is The Buzzword That Stole Prog IO
Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
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Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network
What if the new storefront is a person sitting on their couch and scrolling their phone?
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PODCAST: AdExchanger TalksDon’t Call It A Comeback: The Reinvention Of Search Engine Marketing
With the rise of generative AI software and major changes to search platforms in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.
