Zeev Neumeier

As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address the issue, Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan.

Swapping out ads on linear TV to target audiences just got a bit more real. Project OAR (“Open, Addressable, Ready”), a consortium backed by smart TV maker Vizio, said Monday at CES it has finalized open specifications for dynamic ad insertion on linear TV and integrated with major ad decisioning engines including FreeWheel, Google Ad […]