It’s been a whirlwind year of acquisitions, near mergers, SPACs and pre-IPO filings for companies in the content recommendation space. In September 2020, the proposed mega merger between Outbrain and Taboola fell apart. In January, Taboola announced plans to go public via a special purpose acquisition company. Three months later, Outbrain filed confidential S-1 paperwork […]
AOL is both a technology company and a publisher, a fact that works in Gravity’s favor. Acquired by AOL in January, Gravity’s 45-person team is a part of AOL’s 4,800-strong workforce and its content personalization engine now powers internal links to AOL’s content repository, which sees 4,000 to 5,000 new articles every day. Gravity’s engine […]
It goes something like this: While scrolling through the latest coverage on Syria, or doing research on a work project, you reach the end of an article, only to be greeted with the latest tabloid news about Kim Kardashian. With its teasing photo and promise of outrageousness, it takes all your willpower to resist. And you […]
