Ally’s newest Fortnite game, “Tee Time Speedrun,” launched last week to promote its sponsorship of the USGA and LGPA. The game ties into Ally’s goal of reaching gender parity in its sports sponsorships.
The Ladies Professional Golf Association (LPGA) has expanded the number of tournament-specific mobile properties it publishes, working with mobile platform company July Systems. “Each tournament isn’t going to create their own app, because a lot of that information would overlap with us, such as scoring and information,” Brian Carroll, VP of television and emerging media for […]
