OPINION: Data-Driven Thinking
Sins Of The Cookie: How Third-Party Cookies Set The Industry Back
The third-party cookie actually stymied the development of digital advertising. Here’s what the cookie got wrong and what its inheritors need to get right.
Tagged in:
- ai
- alternative ID
- attribution
- campaign measurement
- contextual ad targeting
- CPM
- data brokers
- DMP
- ecommerce
- Google Chrome
- lookalike modelin
- Manny Balbin
- performance advertising
- programmatic advertising
- publisher first-party data
- Second-party data
- Switchboard Software
- third-party cookie deprecation
- third-party cookies
- Third-Party Data