AUTHOR ARCHIVE FOR:

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere. He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events.

Articles By Zach

PODCAST: AdExchanger Talks

Streaming TV Is Built For Indie Ad Tech, With Innovid CEO Zvika Netter

BY Zach Rodgers// September 10th, 2021

The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is happening extremely slowly, if at all. The number of scaled platforms with big audiences is crowded and diverse and includes Roku, Amazon, Google/YouTube, Disney, NBCU/Peacock, AT&T and Comcast among many others. This week on AdExchanger […]
Tagged in:
- ad tech
- CTV
- Innovid
- Streaming TV
- Zvika Netter
PODCAST: AdExchanger Talks

What’s Next In Ad Quality Measurement? With DoubleVerify CEO Mark Zagorski

BY Zach Rodgers// September 3rd, 2021

More than a decade ago, a tiny group of vendors emerged to help answer a single marketer question: Did my ad run when and where the publisher promised? Since then the verification category has steadily expanded into adjacent areas. Was my ad viewable by the end user? Was it served to a live human? And […]
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PODCAST: AdExchanger Talks

Bringing Brand Safety To Social And CTV

BY Zach Rodgers// August 27th, 2021

The “big two” in brand safety both went public this year. Over the next two weeks, AdExchanger will publish podcast interviews with both companies’ CEOs: Lisa Utzschneider of Integral Ad Science and Mark Zagorski of DoubleVerify. Utzschneider is up first. We kick off with a discussion of IAS’s acquisition of Publica, an ad server and […]
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PODCAST: AdExchanger Talks

Podcast: Checking In With OpenAP

BY Zach Rodgers// August 23rd, 2021

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify or wherever you listen to podcasts. OpenAP was founded four years ago by a group of TV networks that wanted to bring advanced advertising principles to traditional TV. The original idea was to join forces to improve the consumer ad experience – aligning on things like […]
Tagged in:
- AdExchanger Talks
- David Levy
- FOX
- NBCUniversal
- OpenAP
- TV
- ViacomCBS
PODCAST: AdExchanger Talks

InMobi Has Its Eye On Telcos, With Abhay Singhal

BY Zach Rodgers// August 12th, 2021

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. On the heels of an Axios report that InMobi is in talks to acquire Xandr from AT&T, InMobi rolled out a new offering for mobile telcos. Coincidence? Called InMobi Telco, the business unit provides infrastructure for mobile carriers […]
Tagged in:
- inmobi
- telcos
- Xandr
PODCAST: AdExchanger Talks

Give Me A Sign, With Vistar Media CEO Michael Provenzano

BY Zach Rodgers// August 9th, 2021

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Demand for digital signage is finally returning after a horrendous 2020. Vistar Media CEO Michael Provenzano shares an update on COVID’s impact on the category, including his company – a programmatic digital out-of-home provider. “It was horrible,” Michael […]
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PODCAST: AdExchanger Talks

Programmatic Will Drive The Travel Recovery, With Justin Scarborough

BY Zach Rodgers// August 2nd, 2021

Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like […]
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PODCAST: AdExchanger Talks

The Future Of Measurement Is A Hodgepodge

BY Zach Rodgers// July 22nd, 2021

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah Rose has some advice for marketers navigating the Great Identity Reset. In a phrase: Be self-reliant. “We’re leaning so much on these larger technology companies to lead the way and provide solutions for us, when […]
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PODCAST: AdExchanger Talks

Closing The Loop On Amazon, With Larry Harris

BY Zach Rodgers// July 16th, 2021

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result […]
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PODCAST: AdExchanger Talks

Outside Inc. Gears Up For Membership, With CEO Robin Thurston

BY Zach Rodgers// July 8th, 2021

Subscribe to AdExchanger Talks on Apple, Google Play, Spotify or wherever you get podcasts. Outside Inc. has, through a string of acquisitions, assembled more than two dozen active lifestyle brands into a single portfolio. The company now owns Backpacker, Women’s Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, SKI, Peloton Magazine, the event registration […]
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