Outstream ads, better instream ad targeting and more interactive user interfaces are just a few of the latest developments making it easier for viewers to discover new content and for advertisers to provide content recommendations.
On the mobile web, outstream is in, and instream is out. With its latest guidelines, the IAB Tech Lab has effectively ended instream, declaring outstream the primary path for web video inventory. This shift will mean incredible things for the advertising ecosystem, writes Eric Hochberger, CEO of Mediavine – namely, a transparent buying and selling experience for video inventory that should help supply and demand.
