YouTube Introduces More Ad Targeting Options For Shorts
YouTube announced a new feature that allows advertisers to buy ads within YouTube Shorts specifically for particular content categories.
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Sweetgreen Wants A Healthy PMax Diet; The MRC’s MFA Quagmire
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not-So-Sweet Deal A campaign without reporting is like an undressed salad. But Sweetgreen has to eat it anyway. “I’ve been pushing my Google reps,” the brand’s director of media and growth Jeff Lin declared during a panel at the Possible conference in Miami, Adweek […]