Overheard At The Prebid Summit
What happens when you get a bunch of smart, technical, pissed off publishers and SSPs in one room? Here are some of the spicier things AdExchanger overheard at the inaugural Prebid Summit.
Tagged in:
- ads.txt
- alternative IDs
- Amazon Web Services
- Assertive Yield
- buyers.json
- contextual targeting
- featured
- Freestar
- Garrett McGrath
- google privacy sandbox
- IAB
- IAB content taxonomy
- IAB Tech Lab
- Jordan Cauley
- Magnite
- Matt Burgess
- Mediavine
- Nils Lind
- openx
- paul ryan
- prebid
- Prebid Summit
- programmatic guaranteed
- PubWise
- Raptive
- Ryan Maynard
- seller-defined audiences
- Stephanie Layser
- Stephen Johnston Jr.