Jude O’Connor

Enthusiasm about video games is surging, but marketing budgets have yet to catch up to the hype. Gaming ad spend is growing, but at a slower rate than other emerging channels.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jude O’Connor, chief revenue officer at AdColony, a Digital Turbine company. Facebook’s response to its outage in early October was disingenuous at best. Mark Zuckerberg’s reaction was literally, “Sorry for […]