social media marketing

Here are four common errors that can curtail the success of any influencer campaign – and advice for getting it right.

Local advertisers are spending more on social media platforms today than three years ago, despite being unconvinced social media is the best place to reach their customers. What gives? Corey Elliott, Borrell’s EVP of local marketing intelligence, explains the story behind the numbers.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Why Social Is Unaffiliated TikTok is beginning to cut US creators in on sales – aka affiliate commissions – through its on-platform shopping service, Shops.  The product is being tested by pilot brand advertisers and creators, Insider reports. Posts with the affiliate tag […]

Bud Light first contacted Doing Things Media through a DM on Instagram – a fitting introduction for a partnership that revolves around creating and distributing memes on social media. Doing Things Media owns and operates 20 popular meme and viral video accounts across Facebook, Instagram, TikTok and YouTube, including @AnimalsDoingThings, @NoChaser, @AllGasNoBrakesShow and @neatdad. It […]

When Emily Giannusa watches television or streams something, it’s research. As VP of digital marketing at HBO, Emily has worked on campaigns for “Game of Thrones,” “Westworld,” “True Detective,” “Veep” and, most recently, “Euphoria,” an Emmy-nominated series for the Gen Z audience. The word authenticity gets tossed around a lot, but marketing “Euphoria” really did […]

Mark Jenkins spent his first two weeks as the new senior director of marketing at Roy Rogers Restaurants, manning the drive-thru window, making gravy, frying chicken and prepping salads. “As a marketing guy, I need to really understand the ops platforms inside the restaurant, the experience and the way things are built,” said Jenkins, who […]

As consumers increase time spent on social channels, the data on those platforms is becoming increasingly valuable to advertisers. In its 2014 year-end report, Pew Research found that 52% of adults in the US use two or more social media sites, up from 42% in 2013. And though user growth on the leading social platform, […]

Cision, largely known as a purveyor of PR software, has acquired enterprise social media and content marketing platform Viralheat. Terms of the deal were not disclosed. Cision has been on an acquisition streak over the past year, merging with media intelligence tool Vocus, acquiring UK-based Gorkana Group and snapping up social analytics platform Visible Technologies. […]

Pinterest has finally launched the beta version of the Promoted Pins ad product it first promised last September. As flashy as a Pinterest-related ad unit might seem, however, brands still need results. As if on cue, social media marketing company Ahalogy, working with AcuPOLL Precision Research, conducted a study showing that Pinterest users tend to […]