Direct-to-consumer advertisers pumping tens to hundreds of thousands of dollars into their Facebook ads each month know the power of a good creative message. The best ad creatives drive ROAS (return on ad spend) that can be orders of magnitude higher than a failed message. But how can busy, short-staffed marketing departments test new creative […]
Creative optimization is one of the most effective tactics that mobile growth marketers can use to boost performance. But it’s also a pain in the butt. User acquisition managers must test an enormous amount of creative assets by size, color, copy and placement type before they find those that really work for specific pockets of […]
Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: When will the video product be available to customers and how will the revenue model work with video? CH: The video product is live today and the business model is the same as the rest of our platform (either […]
Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue momentum, deal size, client verticals, consumer audience targets, etc.? CH: Teracent has seen very positive growth and revenue in 2009 and so far has […]
