Manny Hernandez

While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content.

Late last year, Havas Media began formalizing rules for how it works with SSPs and exchanges. The rules required them to shed light on previously non-transparent practices, like publisher fees, supply quality, access to log-level reporting and auction dynamics. Havas wasn’t an outlier. Hearts & Science also runs a 50-point certification process with SSPs and […]