Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren’t making many upfront deals.
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Elizabeth Tucker
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Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground
Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.