ad tech M&A

Social media companies don’t want to be called “social media” anymore. Plus: Claritas has hired Jefferies as a banker and is pursuing a sale.

If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival.

Equativ (formerly known as Smart AdServer) announced its acquisition of Sharethrough, an SSP with a specialty in native advertising.

Contextual ad platform Seedtag acquires Beachfront, a supply-side platform that specializes in TV and video.

Advanced TV advertising company Cadent announced plans to drop $324 million to acquire the performance marketing company AdTheorent.

Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for parts.

Infillion is finally unveiling its intentions for MediaMath after buying the company out of bankruptcy during an auction last month.

On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million.

Ad exchanges used to be a regular feature of the ad tech landscape. Now? You can hardly find a stand-alone ad exchange because other ad tech players (including SSPs) and ad servers rolled all the exchanges into their service suites. And consolidation is a system in which the best company doesn’t always win, writes Jayson Dubin, CEO of Playwire. Publishers can protect themselves in the midst of disruption by taking a few easy steps.

Ad verification and measurement provider DoubleVerify is set to acquire Berlin-based ad tech company Meetrics, a deal that will help fuel the newly minted public company’s global expansion. The all-cash purchase is expected to close in the third quarter of 2021. DoubleVerify CEO Mark Zagorski declined to disclose the sale price. Meetrics was founded in […]