NCSolutions

Social media companies don’t want to be called “social media” anymore. Plus: Claritas has hired Jefferies as a banker and is pursuing a sale.

Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.

NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model, culminating this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to the cloud.

We’ve all heard the anecdotes about people hoarding fortresses of toilet paper. And you’ve probably seen the empty store shelves where home and cleaning supplies used to sit. Now the numbers are coming in that give shape to those trends. Sales of toilet paper were up 845% last week compared to the month prior, according […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Linda Dupree, CEO at NCSolutions. When I started in this industry, advertising was like an unwanted houseguest. TV spots barged into our homes, stealing time from favorite shows. Ads slipped through […]