In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s online privacy laws by Friday. The IAB and other organizations are voicing their opposition. Since late last week, senators have proposed three bills as amendments to the unrelated Federal Aviation Administration (FAA) Reauthorization Act, a […]
Netflix grew its overall revenue by 15% year over year, largely driven by account growth, thanks to anti-password sharing tactics. It also unveiled new ad measurement options for advertisers.
Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on top.
Netflix shared another update on viewer numbers for its ad-supported tier, which currently stands at 23 million global montly active users, and announced plans to introduce pause ads in the next few months.
Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats.
Banning password sharing is No. 1 on Netflix right now, and other streaming services are taking notice. But the strategy is a risky one: It’s very difficult to enforce, and the timing needs to be just right.
Netflix gained roughly 6 million subscribers this quarter, mostly thanks to anti-password sharing. But advertising remains only a tiny piece of the business.
Netflix explores building its own ad server. Also: Tech companies continue trying to influence the legal definition of privacy.
Netflix and Disney are both building out a new ad revenue stream to court advertisers ahead of the upfronts.
