G/O Media Rides The Contextual Wave In Bid For Profitability
G/O Media introduced a new contextual targeting solution that combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.
Tagged in:
- Axel Springer
- brand safety
- contextual targeting
- dotdash meredith
- G/O Media
- G/O Veritas Plus
- Gizmodo
- Great Hill Partners
- Jezebel
- Jim Spanfeller
- Lauren Tousignant
- Lou Tosto
- Lucid
- newsletters
- Paste Magazine
- PMP
- programmatic guaranteed
- Quartz
- sentiment analysis
- The Onion
- The Root
- third-party cookie deprecation
- Vox Media
