Quartz

G/O Media introduced a new contextual targeting solution that combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Audiences Worth Waiting For Criteo announced the “next phase of its integration with Shopify,” which is an update to its Shopify App Store. It’s not news that’ll set the world on fire, but Criteo maintains a drumbeat of Shopify integrations. Criteo’s Shopify merchant […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live Shopping ROI … Or RIP? Amazon, TikTok, Instagram and YouTube have all tried their darndest to make livestream shopping happen in the US. But Americans just aren’t into it, Wired reports, and Chinese influencers and companies aren’t having much success exporting their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small […]

Tech and publishing are coming together. Uzabase completed its acquisition of Quartz on July 31 and will pay between $75 million and $110 million, depending on this year’s performance. But what does it mean for a Bloomberg-like intelligence platform to join forces with a global business publisher? The two companies concede that they’re still figuring […]

Advertisers want everything at scale: a niche audience, a brand-safe environment, and beautiful, engaging ads. Atlantic-owned publication Quartz, Vox Media and NBCUniversal’s ad marketplace Concert are partnering to add scale to their respective ad offerings. With the partnership, advertisers can buy in a single deal across Quartz and business-minded publications at Vox Media and NBCUniversal: […]

Atlantic Media-owned Quartz is unapologetic about the absence of pre-roll on its properties. “It’s the reason we don’t support standard ads and why we have control over what runs onsite,” said Joy Robins, SVP of global revenue and strategy for Quartz. “It’s also another reason why we made a conscious decision not to run pre-roll […]

Facebook Watch, the social giant’s video hub that went live for select users on Wednesday, already has a roster of digital video launch partners – like Time Inc., Hearst, Brit & Co., Tastemade, Quartz and McClatchy. But Facebook also wants to broker content deals with the likes of big TV companies like Univision, Major League […]

Nearly five years ago, Quartz publisher Jay Lauf set out to create “the business news brand of our century.” Lauf sees Quartz well on its way to reaching that goal. At launch, the company aimed to provide readers with a mobile, social-focused alternative to current high-quality business news sites. Most, like The Economist, required a […]

Publishers are still working out journalism on mobile devices. While basic responsive design is usually a given today, mobile article formats haven’t dramatically changed. Most innovation happens on platforms like Facebook Instant Articles and Snapchat Discover – not on owned-and-operated sites. Which is why Quartz’s app, a conversational news app launched in February, is a […]